• Richard Worsfold Design

Clough Cakes Website 'Lite' Project

Updated: Mar 25

Recently I have been working on a new website for Clough Cakes - a bespoke celebration cake decorating business based in West Sussex.

Have a look at the final website: www.cloughcakes.co.uk

I know that each business is different and what is right for one business isn't always right for another one. With this in mind I created a number of website packages to suit the different needs of my clients. When I was initially chatting to Harriet Clough, owner of Clough Cakes, my website 'lite' package seemed the perfect solution. This one page website, sometimes called a landing page could be used as a central point to direct customers to for cake ordering. Adding in simple features such as the Clough Cakes Instagram feed ensures that the website is always kept up to date with the latest yummy cake pictures.

Another big feature of the website is the enquiry form so that enquiries for cakes could start to be funnelled through this channel. Being flexible with customers is really important so for the customers that still wanted to send a message on WhatsApp a check list of what to include in the message has been added. All of this has been designed to reduce the time it takes to process enquiries - meaning more time can be spent on the important business things such as baking amazing cakes.

“Richard put together a fantastic website for my cake business, he was very efficient and listened to what I wanted from the website, can’t recommend him enough.”

Clough Cake's already had some fantastic logo and animated graphics that had been created by another designer. Using these as a template I was able to design the website to perfectly match the existing brand look and feel.

The Clough Cakes website might only be a one page site (two pages if you include the privacy policy), but it has been designed to grow as the business grows. The enquiry form includes a sign up to the Clough Cakes mailing list so that in time a mailing list can be used to communicate with customers. It might not be need at the moment but when it becomes something that is needed, the ground work has already been done.

When I am designing this type of one page website I make sure that it is easy to develop. When Clough Cakes needs to start adding more pages about their bespoke cake offerings, or if they want to add a blog to showcase some of their work it can be easily added.

As will all my website projects I offer a range of follow up options. If a client would like some training on how to update their website then I can offer an hourly rate for Zoom training sessions. I can also offer hour rates for updating websites. For more complex website updates or developments then I'd say to clients we can put a brief, look at some options and work out the costs involved.

My website 'lite' package features a 1-2 page site that can be used to perfectly show your clients you mean business with links to your social media, contact details and options to add in a little bit of business information or contact & enquiry forms,

This option certainly won't be 'lite' on the design front!

You can read more about my website packages on my website www.richardworsfold.design/websitedesign

#webistedesigner #websitedesign #landingpage #websitedesignersblog

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